Temerity means audacity, defiance for the usual constraints — and a reflection of the investments Temerity Capital Partners makes and the cutting-edge companies they build. For their rebrand, Brllnt worked to create a confident, polished brand identity including a new logo and website.
Temerity Capital Partners is a Washington, DC-based family-owned business focused on building and investing in early-stage innovative companies that serve the emerging needs of the financial services industry.
Temerity by definition, the company mission and investment style conveys an upward trajectory of progress. We explored multiple representations of ascension and arrived at a highly stylized mountain range crafted from parallel lines evocative of financial graphs. The lines snake upwards towards the top, conveying a determined, yet methodical ascent.
We paired classic blue with gold to infuse the modern design with a traditional touch. For an elevated, in-person high touch, we used real gold ink for Temerity’s stationery and business cards. Bright teal makes a sparing yet surprising appearance on the website to add interest and highlight key points.
Temerity's audacious approach to investing is now reflected in a. brand. worthy of. their name. We built the website with scalability in mind to accommodate future additions in which the team has expressed interest in making in the future.