The challenge for Washington, D.C. in speaking to the greater business community is to educate them about the thriving local economic development ecosystem that is both centered around—and completely disparate from—the federal government sector.
Brllnt was tasked with influencing at least 20 decision-makers at Fortune 100 companies to attend a physical tour of Washington, D.C. in September 2017.
The Washington DC Economic Partnership is a public-private partnership whose primary mission is to attract, retain, and support businesses to and in Washington, D.C.
Within Reach became the fundamental message of the campaign. Founders and executives typically aim to make strategic moves as quickly, economically, and conveniently as possible. We matched those core values to assets available in Washington, DC: top talent, diversity, location, and accessibility.
Creative executions, including a delivery of DC-based Harper Macaw chocolate, brought the whole campaign together.
Through the campaign, we were able to attain 36 qualified leads from Fortune 100 companies through and expand the perception that DC is open for business, not just government.