George Washington University

Ideas #StartatGW

Campaign Strategy
Creative Direction + Design

The Spark

How did your college experience. prepare your for entrepreneurship? George. Washington. University Office of Innovation & Entrepreneurship wanted to change the perception of entrepreneurship so. anyone exploring any major cou

GWU New Venture Competition

The GWU New Venture Competition is the largest of its kind in the Mid-Atlantic region, giving teams of students real-world experience launching businesses.

The Process

​​By listening to the client’s concern and studying the broader student audience, Brllnt helped increase GW New Venture Competition’s applicants, awareness, and attendance. We developed two campaigns across email, social media, ambassador toolkits, and on-campus touchpoints to increase awareness and engage students to feel empowered.

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The Impact

Over 24 months that helped achieve a 60% (Y/Y) increase in applications and a 937.7% average increase in social engagement.

Attendance increase


Impression average


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